Shannon Huffman Polson

One of the first U.S. Army Women Apache Helicopter Captains and Pilots, Author of North of Hope and The Grit Factor: Courage, Resilience and Leadership in the most Male Dominated Industry in the World

From the cockpit to the boardroom, Shannon Huffman Polson shares stories of grit and leadership to help others overcome fear, break through uncertainty, and reach their full potential.

Shannon is a woman of many firsts. Among those high points: She is one of the first women to fly Apache combat helicopters in the U.S. Armed Forces, where she served on three continents and led two flight platoons and a line company. She is also the founder and CEO of The Grit Institute and the author of the memoir North of Hope, and forthcoming book The Grit Project.

After nearly a decade as an Army officer and attack aviation leader, and later, as a leader and manager in the corporate sector at Guidant and Microsoft, Shannon turned her attention to storytelling, sharing the stories of remarkable female leaders and trailblazers through her forthcoming book, The Grit Factor: Courage, Resilience and Leadership in the most Male Dominated Industry in the World, her Grit Project blog and other writing endeavors.

Drawing on a distinguished military and corporate career, she reveals her lessons learned and leadership strategies to help you harness your own inner strength, move beyond resistance, and attain your goals. With an emphasis on grit – which she describes as “a dogged determination in the face of difficult circumstances” – she demonstrates how to tap into that passion and resolve so you can face your limitations, own your sense of purpose, and become a leader of greatness

Barbara Baska

Barbara Baksa, Executive Director at NASPP

Barbara Baksa serves as Executive Director for the National Association of Stock Plan Professionals (NASPP). She is a frequent speaker on equity compensation related topics, has authored numerous white papers and articles on stock compensation and has contributed chapters to four books on equity compensation. Barbara is also the author of the book “Accounting for Equity Compensation,” published by the National Center for Employee Ownership and a required text for the Certified Equity Professionals exam. Barbara also serves as editor of The NASPP Advisor and co-editor of The Corporate Executive.

Barbara began her career in equity compensation over 20 years ago. She is a Certified Equity Professional and a member of the Advisory Board of the CEP Institute at Santa Clara University. Barbara has a BA in English from the University of Iowa.

Jorge Martin

Jorge Martin, Chief Executive Officer

Mr. Martin has over 18 years of experience leading and transforming professional services, implementation, product management, marketing, relationship management and sales teams. Before joining Certent, Mr. Martin was the VP of Shared Services for E*TRADE Corporate Services, where he led the teams responsible for the development, roll out and support of their equity compensation solutions. He was also the VP of Relationship management, accountable for the retention, satisfaction and sales efforts for all clients of the Corporate Services Group. Earlier in his career, Martin worked at Avolent, Netscape and DST Output.

Mr. Martin holds an MBA from the University of California, Davis and a BA in Business Economics from the University of California, Santa Barbara. He is a member of the Global Equity Organization (GEO), the National Association of Stock Plan Professionals (NASPP) and a board member for the National Center for Employee Ownership (NCEO).

Michael Madigan

Michael Madigan, Chief Revenue Officer

Mr. Madigan brings over 15 years of SaaS expertise across all functions with a specific focus on product strategy, business planning and efficiently scaling product management functions for enterprise software companies. Before joining Certent, he served as Director of Product Management for Advent Software, leading a product management team responsible for an investment management solution portfolio that successfully served 4,000 clients in over 30 countries. Prior to Advent, Mr. Madigan worked in product management at Siebel Systems and in consulting at CSC Consulting & Systems Integration.

Mr. Madigan holds an MBA from the University of California at Berkeley, Walter A. Haas School of Business and a BA in Finance and Computer Applications from the University of Notre Dame.

Mobeen Bajwa, Chief Product Officer

Mr. Bajwa brings over 15 years of engineering, software and financial payments technology experience to this role and is responsible for our technology groups. Prior to Certent, Mr. Bajwa served as Senior Director at Asurion, leading program delivery for a 250 person team associated with mobile data protection, security, recovery and premier support products to top-tier telecom carriers worldwide. Before Asurion, Mr. Bajwa held the position of Senior Director of Product Development at TSYS (NYSE: TSS). At TSYS, he headed up product development and innovation, as well as strategy implementation for a $250M business unit in the financial payments space.

Mr. Bajwa holds an MBA from Wharton School of Business, University of Pennsylvania, a BS in Computer Systems Engineering from Ghulam Ishaq Khan Institute of Engineering Sciences and Technology, and an MS in Electrical & Computer Engineering from Carnegie Mellon University.