AGENDA

Admin  ——  Accounting ——  Private Companies——  Reporting ——  Hot Topic
Day 1
2019-05-21
Day 2
2019-05-22
Rodrigue Gallery
Day 3
2019-05-23
Rodrigue Gallery
07:00 - 19:00
Registration/Information

Registration Opens

LOCATION: Grand Foyer C
07:30 - 08:30
Breakfast – Pre-Conference

Pre-conference breakfast for Bootcamp attendees only.

Bayside C
08:30 - 12:00
Pre-Conference Bootcamp : Accounting – Session #1
8:30–8:45

Introductions and Agenda

8:45–9:20

Reporting Basics, Common Admin Reports, Batch and Interactive Reporting

9:20-11:00

Security Transactions & Cap Table

10:10-10:20

BREAK

10:20–11:00

Performance Grants: Performance Awards/Units, Performance NQ

11:00–12:00

Accounting Setup: Plan Setup, Tax Entity, Fiscal Periods, Forfeiture Rate

LOCATION: Bayside A

Presenter: Karl Kuckowicz

08:30 - 12:00
Pre-Conference Bootcamp : Administration – Session #1
8:30–8:45

Introductions and Agenda

8:45–9:50

Certent EM Basic Concepts and Navigation. Features an overview of Plan Setup, Securities and Vesting Schedules

9:50-10:00

BREAK

10:00–10:30

Look up Tables and Tax Item Lists

10:30–11:30

Import Functionality

11:30–12:00

Participant Additions and Maintenance

LOCATION: Bayside B

Presenter: Michael Schlosser

09:50 - 10:00
Break
LOCATION: Bayside C
10:30 - 17:00
1-1 Consulting
LOCATION: Edgewood AB
12:00 - 13:00
Lunch – Provided by Certent
LOCATION: Bayside C
13:00 - 16:00
Pre-Conference Bootcamp : Administration – Session #2
1:00–2:15

Grants, Vesting Schedules and Exercises for Options and Restricted Stock

2:15–2:30

ISO/NQ Splits

2:30-2:40

BREAK

2:40–3:15

Reporting Basics, Common Admin Reports, Batch and Interactive Reporting

3:15–3:30

Participant Portal Demo

3:30–3:45

Document Library & Online Grant Agreements

3:45–4:00

Notification Center

4:00

WRAP UP

LOCATION: Bayside B

Presenter: Michael Schlosser

13:00 - 16:00
Pre-Conference Bootcamp : Accounting – Session #2
1:00–2:10

Accounting Inputs: Fair Value Inputs (Expected Term, Volatility, Dividends, Risk-Free Interest Rate), Performance, Overrides

2:10–3:20

Accounting Reports: Fair Value Details, Expense Accrual, Disclosure, DTA, Common Equivalents, Proxy Reports

3:20-3:30

BREAK

3:30–4:00

Questions and review activities

4:00

WRAP UP

LOCATION: Bayside A

Presenter: Karl Kuckowicz

15:00 - 15:15
Break
LOCATION: Bayside C
17:00 - 19:00
Welcome Reception

Join us for our event kick-off, located in the Exhibit Hall. Attendees have an opportunity to engage with our exhibitors, network with peers, enjoy appetizers, drinks, and exciting entertainment. As a group, we will second-line parade to the House of Blues for our VIP Networking event at 7:00 pm. Don’t miss out on this exciting opening.

LOCATION: Grand Ballroom C
19:30 - 21:30
VIP Networking Event – Sponsored by Bank of America

7:30-9:30
Join us as we secondline parade over to the House of Blues, directly following our welcome reception.
Open to all our guests, come enjoy an evening of networking, entertainment, food and drinks, all provided by our platinum sponsor Bank of America, Equity Compensation Services.

LOCATION: House of Blues – 225 Decatur St, New Orleans, LA 70130
07:00 - 17:00
Registration/Information

Registration Opens

LOCATION: Grand Foyer
07:30 - 08:30
Breakfast

Exhibit Hall Open- Network Breakfast

Grand Ballroom C
08:30 - 09:30
Opening Remarks – Welcome

Presented by: Jorge Martin, CEO, Michael Madigan, Chief Revenue Officer, and Mobeen Bajwa, Chief Product Officer

LOCATION: Grand Ballroom AB
09:30 - 10:30
Tweet, Snap, or Share: Using Social Media Concepts for Stock Plan Communications

Got a second? That’s about all you have to drive action and engagement. So how do you effectively communicate how plans work in a nano second?  That challenge is real – but we have the answers.
The clever and sneaky strategies that make social media so addictive and compelling can be carefully curated and applied to the conventional channels of your stock plan communications.  Join these mavens of equity compensation communications to learn how the strategies social media uses to captivate its audience can help us reinvent traditional education and communication. We’re confident you’ll LIKE what you’ll hear.

 

Presented by: Barbara Baksa, Executive Director ( NASPP) and Emily Cervino, Head of Industry Relationships and Thought Leadership
(Fidelity Stock Plan Services)

LOCATION: Grand Ballroom AB

 

1 CPE Credit in Specialized Knowledge / 1 CEP Credit

10:30 - 11:00
Networking Break

Exhibit Hall Open and Snack Break

LOCATION: Grand Ballroom C
10:30 - 17:15
1-1 Consulting

More information coming soon.

LOCATION: Edgewood AB
11:00 - 12:15
Product Session: Cap Table Setup & Analytics
  • As a Private company, we all know one of the most important reporting items is our Capitalization Table.
  • Once you have confidence in your Cap Table and the data it reports, the next item that follows shortly thereafter is the ability to use this data for liquidity events and next funding round analytics.
  • This session is designed to teach you how to navigate creating and updating your Cap Table and then using this data in conjunction with our Cap Table Analytics functionality.
LOCATION: Nottoway

Presenters: Eric Deen, CEP (Certent), Michael Schlosser (Certent)

1.5 CPE Credits in Computer Science

11:00 - 12:15
Product Session: Why Distinguishing between Performance vs. Market Based Awards Matters
  • Review the differences between Market Based and Performance awards and how the performance award type impacts your plan configuration in Certent.
  • Learn how to set up your performance plan using the Multiplier and Banking Models
LOCATION: Grand Chenier

Presenters: Karl Kuckowicz, CEP (Certent), Jacob Peters, CEP (Certent)

1.5 CPE Credits in Specialized Knowledge

11:00 - 12:15
Product Session: Certent’s New Equity Reporting Tool
  • Demonstration of our new custom reporting capabilities and other new product functionality
LOCATION: Grand Couteau

Presenters: Michael Chandler (Certent), Dina Thiessen (Certent)

1.5 CPE Credits in Computer Science

11:00 - 12:15
Hot Topic Session: Using Research to Accelerate Reporting

See how you can cut hours of reporting time and improve the quality of your external reports, proxy reports, investor communications and more.

LOCATION: Gallier AB

Presenters: Rosanna Knight (Certent)

1.5 CPE Credits in Specialized Knowledge/ 1.25 CEP Credit

11:00 - 12:15
Hot Topic Session: Straight from Participants: Attitudes about Equity Compensation

A presentation of Schwab’s 2018 annual nationwide participant survey of equity award holders across multiple providers. Learn more about:
• Equity compensation’s role in employee wealth building
• Trends we’re seeing in the data collected from our first and second annual studies
• Attitudes and behavior relative to financial advice and portfolio diversification
• Respondents’ views on financial wellness programs

LOCATION: Oak Alley

Presenters: Crispin Hanshaw, CEP (Charles Schwab)

1.5 CPE Credits in Specialized Knowledge / 1.25 CEP Credits

12:15 - 13:00
Lunch

Exhibit Hall Open- Networking Lunch

LOCATION: Grand Ballroom C
13:00 - 14:00
Hot Topic Session: Employee Stock Purchase Plans: Trends and Best Practices

An Employee Stock Purchase Plan (ESPP) can be an effective tool to help strengthen employee attraction and retention, as well as align employee, shareholder, and company goals. We’ll show you how. Already offer ESPP? We’ll show you how to benchmark your plan against your peers to help you stay ahead of the trends and leverage best practices.

Presenters: Denise Glagau (Baker & McKenzie), JoAnn Grady (Bank of America), Paul Kolano (Bank of America)

LOCATION: Oak Alley

 

Presenters:
1 CPE Credit in Specialized Knowledge / 1 CEP Credit

13:00 - 14:00
Hot Topic Session: 50 Shades of Administration: Exploring the Different Ways an Equity Plan can be Managed

When you look at how companies choose to administer their stock plans, it is clear to see that there are varied ways in which issuers manage equity compensation. During this session, we will describe the different ways plans are managed including internally administered plans, fully outsourced solutions and leveraging partial administration platforms. We will also review the advantages and disadvantages of each administration type and considerations for making a change.

LOCATION: Grand Chenier

Presenters: Lucretia Denson, JD, CEP (Inovalon), Don Gillotti, CEP (Certent), Scott Shuryn (TD Ameritrade)

1 CPE Credits Specialized Knowledge / 1 CEP Credit

 

13:00 - 14:00
Hot Topic Session: How to Choose The Right Broker

Panel style discussion outlining all factors to consider when partnering with a broker.

LOCATION: Grand Couteau

 

Presenters: Donna Bell (Certent), Garry Devine (Horizon Therapeutics), Kristin Sanchez ( Globalstar), Scott Bornhoft (StockCross)

1 CPE Credit in Specialized Knowledge

14:00 - 14:15
Break
14:15 - 15:30
Product Session: Convertible Debt & SAFE (Simple Agreement for Future Equity) Agreements
  • A majority of emerging companies start out Seed Funding with either Convertible Debt or SAFE’s (Simple Agreement for Future Equity). We have recently finished up revamping our seed capital details. If you have been tracking this outside of our system, it’s time to come take a look at how easy it is to manage and convert your seed capital.
LOCATION: Nottoway

Presenters: Eric Deen, CEP (Certent), Michael Schlosser (Certent)

1.5 CPE Credits in Specialized Knowledge

 

14:15 - 15:30
Hot Topic: Why We Outsource Stock Plan Administration
  • Customer panel featuring Admin Services
  • Clients discussing why they chose to outsource Equity Administration to Certent
LOCATION: Grand Couteau

Presenters: Donna Bell, CEP (Certent),  Kyle Guiao (Certent), Katie Griffis (Nelnet), Michelle Sparks (Farmer Brothers), Randy Murphy (Airbnb), Theresa May (CapStar Bank)

1.5 CPE Credits in Specialized Knowledge

14:15 - 15:30
Product Session: Liability Accounting under ASU 2018-07
  • Review of when liability accounting treatment is required or advisable
  • Recap of Non-Employee Expense Regulations 2018-07 vs. 505-50 and how it impacts your company’s financials
  • Learn how to process liability accounting in Certent
LOCATION: OAK ALLEY

Presenters: Dan Robbins, CEP (Certent) and Roger Gilbert, CEP (Certent)

1.5 CPE Credits in Accounting

 
14:15 - 15:30
Hot Topic Session: Monte Carlo Valuation – Not just for Market Conditions anymore

Join our panelists for an interactive discussion surrounding the many uses for Monte Carlo simulation within the realm of equity compensation. The presentation will cover basic valuation topics as well as areas where the process can be used for designing and monitoring performance equity awards.

LOCATION: Grand Chenier

Presenters: Jacob Peters, CEP (Certent), Stephan Popowski (Aon)

1.5 CPE Credits in Specialized Knowledge / 1.25 CEP Credits

14:15 - 15:30
Hot Topic Session: The Era of Low ESPP Participation is Over

A panel of experts will discuss a landmark Private Letter Ruling which makes it easier than ever for employees to enroll in their companies’ ESPPs. Learn how you can deliver unprecedented value to your employees and shareholders by increasing ESPP participation.

LOCATION: Gallier AB

Presenters: Aaron Shapiro (Carver), Jon Burg (Aon), Jessica Cerka (Carver)

1.5 CPE Credits in Specialized Knowledge / 1.25 CEP Credits

15:30 - 16:00
Break

Exhibit Hall Open- Networking Break

LOCATION: Grand Ballroom C
16:00 - 17:15
Product Session: Mergers/Acquisitions & Tender Offers
  • Mergers and Acquisitions can require quick action: what you need to know to be ready when the time comes
  • Tender offers are increasing in popularity for companies postponing IPOs: Here’s how we can help
LOCATION: Grand Couteau

Presenters: Randy Murphy (Airbnb), Michael Mauro (Certent), Nick Goss (Parallel Markets) and  Eric Deen (Certent)

1.5 CPE Credits in Specialized Knowledge

 
16:00 - 17:15
Product Session: Tying out Certent Disclosure and Expense Reports
  • The session focuses on financial reporting
  • Identifies which groups of Certent reports are designed to work in conjunction with one another
  • Provides walk through of tying out sample reports
LOCATION: Gallier AB

Presenters: Roger Gilbert, CEP (Certent) and  Dan Robbins, CEP (Certent)

1.5 CPE Credits in Computer Science

16:00 - 17:15
Product Session: Expensing for Performance Based Awards
  • Covers accounting for complex performance awards
  • Reviews multiple scenarios along with possible pitfalls
LOCATION: Grand Chenier

Presenters: Shannon R. Morrison (Atlantic Capital Bank),  Nicole Dmitruchina (Certent) and  Raul Fajardo (Certent)

1.5 CPE Credits in Accounting

 
16:00 - 17:15
Hot Topic Session: The Hottest Topics in Accounting & Financial Reporting

While 2019 hasn’t had nearly as many regulatory changes as 2018, we’re still dealing with all of the fallout. The Tax Cuts & Jobs Act,
non-employee accounting changes, revenue recognition changes, changes to performance requirements for ISS & Glass Lewis, and an
the insane influx of business transactions (M&A, spin-offs, etc.) have kept us all very busy! Join us for a deeper dive into best practices in
accounting and financial reporting to keep up with all of these changes and make interacting with your shareholders, management, and
auditors easier!
Q3

LOCATION: Nottoway

Presenters: Amanda Benincasa, CEP (AON) and Gina Klein ( PricewaterhouseCoopers)

1.5 CPE Credits in Specialized Knowledge / 1.25 CEP Credits

16:00 - 17:15
Hot Topic Session: How Participant Demographics Impact the Perception of Equity Compensation

During this Session, we will illustrate that across all public companies there are vast differences in how employees view the awards and how equity compensation fits into their overall financial plans. Additionally, we will review how corporate culture affects both how and when individuals will take advantage of their awards and explain why it is critical that plan participants are provided the proper tools and guidance in conjunction with a robust equity compensation platform.

LOCATION: Oak Alley

Presenters: Don Gillotti, CEP (Certent), Scott Shuryn (TD Ameritrade)

1.5 CPE Credits in Specialized Knowledge / 1.25 CEP Credits

18:00 - 22:00
Customer Appreciation Event -sponsored by TD Ameritrade

Join us for an evening of complementary entertainment, food and drinks as we explore the wonders of Mardi Gras World and enjoy the setting of the Grand Oaks Mansion.

Transportation provided and open to all summit registrants.

LOCATION: MardiGras World (map)
07:30 - 14:00
Information Desk Open

Questions? Please visit the information desk, our staff will be happy to help you.

LOCATION: Grand Foyer C
07:30 - 08:30
Breakfast
LOCATION: Grand Ballroom C
08:30 - 08:45
Welcome

Join us for a recap of day 1 events and welcome to day 2.

LOCATION: Grand Ballroom AB

Presenters: Jorge Martin, CEO (Certent)

08:45 - 09:30
Keynote GEO Panel, presenting : Global Equity Insights Survey 2019—Looking Back to the Future

The Global Equity Insights Survey (GEIS) is a leading global assessment of current market practice and trends in equity compensation across the world. Now in its seventh year running, GEO is pleased to present the GEIS 2019 results, hot off the press! Findings of this year’s study will not only address the use of equity on a global level as a long-term incentive and broad-based tool, but will also address important topics such as plan types and design and will also cover deep insights into the communication and administration of equity plans and the impact of regulatory changes on both. Join us as we share the major survey findings from this year’s study as well as take a look at the evolution of findings since the study’s inception. Our expert panel will come equipped to share how the study findings over the years should influence your HR and equity compensation strategies today and in the future.

 

LOCATION: Grand Ballroom AB

Presenters: Danyle Anderson, CEO/Executive Director (GEO), Carl Stegman (Fidelity),  Marc Muntermann, Head of Compensation and Equity (Siemens),  Dr. Jan Dörrwächter, Senior Partner, Rechtsanwalt (hkp/// group) and  Tom Paleka (Gallagher)

 

1 CPE Credit in Specialized Knowledge/.75 CEP Credit

09:30 - 09:45
Break
09:30 - 14:00
1-1 Consulting

More information coming soon.

LOCATION: Edgewood AB
09:45 - 10:50
Product Session: The Portal for Private Companies
  • No broker? No problem. You can still benefit from Certent’s participant portal.
  • Hear from Certent clients re: how they got rid of your manual processes and drove up plan participation by automating online grant agreements, exercise forms, auto notifications and more!
LOCATION: Oak Alley

Presenters: Michelle Petri-Hall (Tallan), Dina Thiessen (Certent) and Tina Carlson, CEP (Certent)

 

1 CPE Credit  in Computer Science

09:45 - 10:50
Product Session: Don’t Hesitate to Take Advantage of Certent’s ESPP Accounting Capabilities
  • Certent’s now offers more flexibility in ESPP accounting than ever.
  • This interactive session walks users through ESPP financial and reporting capabilities within Certent.
LOCATION: Grand Chenier

Presenters: Raul Fajardo, CEP (Certent) and Michael Mauro (Certent)

1  CPE Credit in Computer Science

09:45 - 10:50
Product Session: Mobility on the Move
  • Different countries apply different regulations affecting cash flow, taxation, and accounting.
  • Hear how Gardner Denver navigates their multi-national plan in a complex/evolving environment.
  • Gear up to take advantage of Certent’s new mobility functionality to support your company’s tax calculations.
LOCATION: Grand Couteau

Presenters: Christina Fertl (Gardner Denver), Lucas Cramsey (Gardner Denver), Roger Gilbert, CEP (Certent)

1 CPE Credits in Specialized Knowledge

09:45 - 10:50
Hot Topic Session: Beyond Total Shareholder Return (TSR): Unlocking the Full Power of Your Performance-Based Equity

Financial modeling and analysis have long been used in the design process of Long-Term Incentive Plans and hit a new level with the advent of TSR (Total Shareholder Return)-based performance plans, especially in the probability assessment of achieving future stock price outcomes. However, TSR is not the only metric used in today’s performance plans and understanding the same probabilities for awards using internal metrics is key. The only problem is, how do you even do that? Join Ryan Ross (Aon Equity Services) and (TBD) as they share the many ways in which companies can use financial modeling and analysis to design better performance-based programs with internal metrics. Specifically, we’ll discuss metric selection, goal setting, potential future payouts, and accounting implications. And don’t worry, you don’t need to be a math geek to understand this session – just interested in designing more robust performance plans.

LOCATION: Nottoway

Presenters: Ryan Ross (Aon)

1 CPE Credits in Specialized Knowledge / 1 CEP Credit

09:45 - 10:50
Hot Topic Session: Maneuver Through your Audit

Keep your equity compensation program audit ready all year long! Our accounting experts will give you a step-by-step plan for organizing your documentation and suggest other actions you can take now to avoid a crunch at year-end.

LOCATION: Gallier AB

Presenters: Don Gillotti, CEP (Certent),  Gina Klein (PricewaterhouseCoopers)

1 CPE Credit in Accounting / 1 CEP Credit

10:50 - 11:00
Break

Exhibit Hall Open through 11:00 AM – 12:50 PM

LOCATION: Grand Ballroom C
11:00 - 12:05
Product Session: Everything you Need to Know about DEU’s (Dividend Equivalent Units)
  • Tackles Certent Users most frequent questions surrounding setup & calculation of DEU’s in Certent.
  • The session covers everything from best practices for initial implementation to broker considerations.
LOCATION: Gallier AB

Presenters: Jacob Peters, CEP (Certent), Tina Carlson, CEP (Certent)

1 CPE Credit in Specialized Knowledge

11:00 - 12:05
Product Sessions: Insider Reporting
  • Key Considerations for Insider Reporting
  • An introduction to Certent’s Section 16 capabilities
LOCATION: Nottoway

Presenters: Eric Deen, CEP (Certent) and  Michael Schlosser (Certent)

1 CPE Credit in Computer Science

11:00 - 12:05
Product Session: Processing Period Closes
  • Understand effective dates in Certent and how they impact quarter and year-end financials.
  • Get tips on scheduling processes to prepare for fiscal closes.
LOCATION: Oak Alley

Presenters: Lorna Gunderman (BlackHills Corporation),  Karl Kuckowicz, CEP (Certent) and Michael Mauro (Certent)

1 CPE Credit in Accounting

11:00 - 12:05
Hot Topic Session: Honk if You Love Employee Stock Purchase Plans

Employee Stock Purchase Plans are a favorite vehicle for serving up broad-based ownership opportunities. ESPPs are a hot topic as companies continue to embrace these plans and data shows improvement in plan design, participation, and employee satisfaction. To really understand what makes an ESPP hot (or not!), Fidelity’s newly released ESPP data analysis available is the most extensive data on these important plans. This research identifies the latest trends in ESPP design, how various plan design features impact US and non-US participation rates, and variations by industry. Panelists will share success stories about implementing and maintaining these employee loved plans, balancing company goals and employee benefits. Whether your company has an ESPP already or is thinking of implementing one, you will learn how new designs or changes can help you get the most out of your ESPP.

LOCATION: Grand Chenier

Presenters: Emily Cervino, CEP (Fidelity Stock Plan Services), Amanda Benincasa (Aon Equity Services)

1 CPE Credit in Specialized Knowledge / 1 CEP Credit

11:00 - 12:05
Hot Topic Session: Taking a Deeper Dive: Global Equity Insights Survey 2019

Want to hear more about Insights for 2019? Join us as we take a deeper look into the factors influencing the 2019 Global Equity Insight Survey results. Attend this session for a look at the use of equity on a global level as a long-term incentive and broad-based tool, discover how regulatory changes, plan types and design affect results. Join us as we share findings from this year’s study as well as take a look at the evolution of findings since the study’s inception. Our expert panel will come equipped to share how the study findings over the years should influence your HR and equity compensation strategies today and in the future.

LOCATION: Grand Couteau

Danyle Anderson, CEO/Executive Director (GEO), Carl Stegman (Fidelity),  Marc Muntermann, Head of Compensation and Equity (Siemens),  Dr. Jan Dörrwächter, Senior Partner, Rechtsanwalt (hkp/// group) and  Tom Paleka (Gallagher)

1 CPE Credit in Specialized Knowledge/1 CEP Credit

12:05 - 12:50
Lunch

Exhibit Hall Open- Networking Lunch

Grand Ballroom C
12:50 - 14:15
Closing Keynote : Shannon Huffman Polson and Closing Announcements +Prize Drawing

Certent Equity Management Summit attendees will be joined with the Certent Innovators Event participants in a closing session with motivational keynote speaker, Shannon Polson Huffman and close the session with Certent CEO, Jorge Martin, who will present the Equity Management award, Innovators awards, Certent Summit 2020 announcement and provide final closing messages.

Shannon Huffman Polson

One of the first U.S. Army Women Apache Helicopter Captains and Pilots, Author of North of Hope and The Grit Factor: Courage, Resilience and Leadership in the most Male-Dominated Industry in the World

From the cockpit to the boardroom, Shannon Huffman Polson shares stories of grit and leadership to help others overcome fear, breakthrough uncertainty, and reach their full potential.

 

Prize Drawing Details-

Participate in our “On the Move” interactive game by visiting our exhibiting sponsors and participating in activities on your game card and you can be entered to win a prize, awarded on stage.

    • Get moving at Summit and participate in our “On the Move” interactive game to eligible to win cool prizes. Collect stamps by completing the actions below. The first 30 customers to return their complete4d cards to the information desk will win an instant prize. All completed cards will be entered to win an iWatch and other great prizes donated by our sponsors below.
    • In addition, each time you visit an exhibit booth or participate in an activity on your game card, you will receive a coin. Drop your coin off at the Certent booth. Coins are equivalent to $1. Each coin collected by your interaction at Summit will be matched by Certent and a donation made to The St. Jude’s Fund. So get moving, collect those stamps and coins! Good luck! To be eligible for the prize drawing, submit your completed card to the information desk by 8:15 am on Thursday, May 23rd.
LOCATION: Grand Ballroom AB
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